Blog

The business landscape in Kenya is evolving—and fast. The shift from offline to online isn’t just a trend; it’s a necessary transformation for survival and growth. Yet, while many companies are investing in websites, social media pages, and online ads, one critical piece is often missing: A digitally capable team If your staff is still […]

In the age of digital transformation, technology is evolving faster than many Kenyan businesses can keep up with. While tools, platforms, and customer behaviors change rapidly, one critical element is often left behind — employee skills. This mismatch between what companies need and what employees can deliver is known as the digital skills gap. And […]

In today’s fast-changing digital economy, the difference between companies that thrive and those that struggle often comes down to one thing: the digital readiness of their teams. As 2025 approaches, businesses in Kenya and across the globe are waking up to a vital truth—upskilling in digital marketing isn’t optional anymore; it’s essential. Here’s why investing […]